Wore my Amoria jacket during the coldest day this week and didn't feel bulky at all - just warm and perfectly put together! Never received so many compliments - strangers kept asking where I got it from. The confidence boost was unreal. Already ordering another one because this feeling is addictive!
For too long, winter coats have forced women to choose between staying warm and feeling confident.
We started Amoria because we were tired of settling for coats that either keep you warm or look good, but never both.
You deserve better.
If you've ever bought a winter coat that made you dread going outside (not because of the cold, but because of how it made you feel), you're not alone.
Most winter coats are designed without considering what women actually need:
We've heard from thousands of women who kept buying coat after coat, hoping the next one would be different.
That's why we created Amoria.
Amoria was founded by women frustrated with the same problem you've likely faced: finding a winter coat that actually works.
Most brands either offer technical outdoor gear or stylish coats that sacrifice warmth. Nothing served the woman who wanted both.
So we built Amoria with one principle: create winter coats that keep you warm without forcing you to compromise.
We're a small team designing coats we’d actually want to wear ourselves.
Over 78,000 women across America have trusted us with their winters — and we take that seriously.
If we say our coats keep you warm to 15°F, they do. No marketing tricks. No hype. Just honesty.
We invest in premium materials like plush sherpa and durable shells. Coats that last seasons — not trends.
You shouldn't have to choose between warmth and confidence. Our 45-day money-back guarantee ensures you never do.
Our coats keep you warm down to 15°F — actually warm, not “if you wear three layers” warm.
Every coat drapes away from your midsection instead of puffing out. Warmth without looking twice your size.
If your coat doesn’t work for you, we make it right. 45-day guarantee. Real support. No runaround.
"This is the first winter coat I actually look forward to wearing."
— Patricia M., Vermont
"Finally, a coat that keeps me warm without making me look frumpy."
— Linda R., Minnesota
"Better quality than department store coats I've paid twice as much for."
— Susan K., Michigan
We're committed to making winter coats that work — without compromise.
If your coat doesn't keep you warm, doesn't fit right, or doesn't make you feel good wearing it, we'll make it right.
We're honest, direct, and customer-first — always.
Questions? Email us at
hello@amoriaofficial.com
We actually read and respond to every message.
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